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SEO is dead? 68% of Google searches now get zero clicks

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SEO is dead? 68% of Google searches now get zero clicks

Comment "NEWSLETTER" for more on AI, business, and marketing. Google just changed the rules of SEO, and most marketers haven't caught up. New data from a Similarweb and Sparktoro collaboration (via Rusty Brick) shows only 27% of clicks from Google now reach the open web. It used to be far more. Look at the decade from 2016 to 2026. Zero-click ...

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