The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign, designed to deliver standout impact across ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.